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The 2NE1 Official Youtube Channel: an instrument for International Success?



Discounting the success of several of 2NE1s MVs such as: Fire ( 27,921,389 views), I Don't Care (20,874,161 Views) as well as Lollipop (34,299,027 Views) ect because they are on the YGEntertainment Youtube Channel. I thought it would be interesting to look at the success of "2NE1s Official Youtube Channel" since it became active on Sep 5th, 2010 and the significance behind this success.

For those of you wondering, what is the point of this? and if the success of Youtube Videos actually impacts significantly on the Artists popularity. The answer is of course! You all see the reaction whenever 2NE1 MVs reaches high on Youtube charts, we get a whole bunch of curious, sometimes weird...but most importantly potential Blackjacks who click on the MV! How many of you discovered 2NE1 by clicking on a random MV?

Youtube has Over 800 million unique users visit to its site each month, from all over the world and in all languages. This makes it one of the world's most important technological tools. In the case of Musicians, it is particularly important, because this is the place which can get you an audience which is Global, without language boundaries and without even having to travel around to gain fans. Have you heard of Justin Bieber? I mean, you probably have, but did you know he got discovered on YouTube?...yes that is the power of Youtube.

I want to also let you in on a secret ;) Once you have a partnership with YouTube partnership (which 2NE1 does). You get paid a certain amount depending on the amount of views on your videos every month. Here is a supposed rundown of the details: Youtube partners will make in the range of $1 to $5 per 1000 video views The most popular stars will earn $5 per 1000 views. This can really add up if you have 1 million views per video and can vary depending on number of advertising clicks. Although the figures are not clearly advertised by Youtube, from various sources it is clear that popular Youtube Channels have the ability to generate revenue for creaters.

Therefore all the crazy Kpop competition we have, about getting the highest views does in fact help our girls in several ways, this is because the success of a Youtube Channel not only helps create a basis to interact with fans, gain more interest globally, but also can make artists some money too!

Out of all Female Youtube Channels 2NE1 has a high rank of 34th, impressively higher then Global Female artists such as Jessie J, Nicki Minaj and even Beyonce. It's wonderful that our girls are showing their girl power by representing themselves well in this area!
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2NE1


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